Here are 3 types of website that would be perfect for your business

These days its not a question of whether your business should have a website or not. If you don’t know the answer to this question, here’s a hint: YES, YOU SHOULD! 

Without a doubt, a website is essential to business success and you shouldn’t listen to anyone who tells you any different. The real question is, what type of site do you need?

Well, generally speaking you have 3 options: a blog, an info site or an e-commerce site. Let’s dive in and see which of these would fit your business best.

1. A blog

A blog is a place online to post content ie. short or long form blog posts and articles, photographs or artistic portfolios, videos or audio like a podcast, for example. A blog can be about anything you like. If you’re into politics and have some ideas you want to share with the world, write them in a blog. Love basketball and want to share your predictions or game analysis, share them in a blog.

For a small business, the focus of a blog should be on marketing products and services. Blogs are great for building an audience, establishing yourself or your business as a leader or influencer in your chosen subject, field or product/service and providing value in the form of content that consumers can use to make more educated decisions.

2. An info-site

An info-site is a simple but effective site that shares your business information such as: who you are, where you are, when you’re open and what you sell. For most businesses, particularly small, local, brick and mortar businesses, this type of site is a great starting point and in many cases is enough of an online presence to raise awareness of your products services, get more traffic to your business and increase sales. This is the type of site that we at Big Eyed Fish build the most.

3. An e-commerce site

An e-commerce site is an online store where a businesses can sell physical or digital goods or online services. Businesses can build an online store on sites like Etsy or Shopify, which provide in the case of Etsy, a market place, and in the case of Shopify, a platform for small businesses to start an online store relatively easily.

For businesses with bigger things in mind, WooCommerce is a WordPress plugin that gives businesses more control over the look and feel of their online store, as well as how easy it is to find the store through search engines. E-commerce sites are a little more expensive than a blog or info-site, but are surprisingly not as complicated to set up and manage as you’d think.

4. Bonus – a mixed site

Depending on your business type, how big or small you are and what you sell, you will probably find that a combination of these 3 website types will give you the best chance at improving and growing your business.

If you’re a brick and mortar business with an info-site or an online store, adding a blog to your site is a cheap, easy way to market your products or services. If you have a blog and want to sell a digital product like an e-book, adding an online store will help you sell directly to customers who visit your site to read your blog posts.


At the end of the day, when it comes to a website, every business should have one. It may seem confusing at times to know what you need, so just take it slow. One step at a time.

Start with an info-site. Once you have your head around that and you’re comfortable, add a blog. If you think you can ship your products, add a store. But don’t feel like you need to rush into anything too complicated.

But will people even read my blog?

I’ve heard from a few business owners who are interested in starting a blog, but aren’t sure if it’s worth their time and effort. In essence, they’re worried about whether people will even read their blog.

The short answer to this question is: probably not at first.

The longer answer to this question requires a few minutes. So settle in.

Content Marketing

Blogging is a type of content marketing.

Content marketing is about creating and sharing content online as a way of building trust and authority with a community of people, which in turn stimulates interest among that community in the products and services of the content creator (ie your business).

While we’re technically talking about blogging ie. writing in this article, content can be created in three forms: written, audio and video.

This has been the case throughout history. For example, we’ve been reading the newspaper (written), listening to the radio (audio) and watching TV (video) for decades.

In the last ten years, the way we consume these three pillars of content has changed significantly and in response, so has the way content is developed and shared.

With the internet being such an integral part of how we live, work, do business, shop, educate ourselves and generally communicate, newspapers, radio and television have turned into blogs, podcasts and Youtube.

While this can sound scary, the great news is that this bold new world of content creation is free (or at least really, really cheap) for all, including you, dear small business owner.

Media companies no longer control the media. I know that sounds silly. But, they are no longer the gate-keeper, granting you access to the masses.

It used to be that to put your ad in front of people who might like to buy from you, you’d have to pay the newspaper, the radio station or the television channel to create content and run that content through their media platform to their audience.

This is no longer the case. The internet is now the middle-man and he’s not interested in being a gate-keeper.

Now, you can create your own content and promote your business to your own audience through your own channels ie. social media, youtube, a website or your email list.

The opportunity for small businesses is this:

If you create good quality content, be it written, audio or video, and share it as far and as wide as you can on a consistent basis, you will start to build a community of people around you and your business who want to hear what you have to say, for whom you solve a problem and who are thus quite likely to become paying customers.

But you kind of already know this. You’ve seen it already on your Facebook page. Right?

How many page Likes do you have? Family and friends aside, each one of those Likes represents a person who is telling you: I think you are interesting, I like what you do, I trust you and I want to hear from you on a regular basis.

This is great news because it means you’ve already started to build an audience.

So, what are you doing with that audience? How are you serving them?

Posting your specials, sales or reminders about the services you offer is not enough to turn your audience into a community. It takes good quality content to convert a casual follower into a fan.

What is good content?

Let’s start with what good content is not.

Good content is not:

  • Informing people about your upcoming sale
  • Putting the hard sell on your products
  • Sharing your day, your troubles, your wins
  • Talking about yourself

But wait a minute“, I hear you say. “If I don’t talk about myself and specials, how can I sell anything through content marketing?

Well, there is a point at which you can promote your products and services. It’s just not yet. Remember, the point of content marketing is not to sell your products and services directly. It’s to build trust and authority. Shameless promotion builds neither.

Good content is about the reader, listener or watcher ie. the consumer.

Good content is about solving real problems for real people.

Good content is easy to consume and shareable.

Good content builds trust and authority.

A simple way to think about content marketing is to associate it more with branding than with sales and advertising.

In sales and advertising you’re going out to the world to promote your product or service directly. You’re telling your audience about its features or the warranty or the discount you’ll give them if they “buy now!”

Branding is more like promoting your story and your values. Customers can’t identify with your product, other than the way in which they use it. But, customers can identify with what your business stands for, which helps them to trust you and thus, buy from you.

Branding is painting a picture of business’s personality and gives consumers the opportunity to decide if they like you or not.

Here’s another example. As a business, you’re on social media because you want to sell. But, customers aren’t necessarily on social media to buy. They are on social media to get value.

Value through entertainment, connecting with friends or solving a problem they face in their life.

So, if you can produce valuable content that helps someone be entertained, connect with friends or solve a real problem, you can engage an audience and over time, convert them into customers.

Content marketing is about playing the long game, not looking for the short-term wins.

But will people even read my blog?

So even after all this, will people even read my blog?

To be honest with you, probably not at first. There are two reasons for this.

Firstly, when you first start creating content, you’re probably going to be really, really bad at it. That shouldn’t stop you though. You need to practice, and practice is simply the art of doing something you’re bad at and getting it wrong until you’re good at it.

Secondly, trust and authority aren’t built overnight, and certainly not in a single blog post. Content marketing is about sharing consistently over time. Produce good content that provides value to your community on a consistent basis, and over time this trust and authority will build.

So how do I get started?

Here’s a few things you can do to start content marketing.

1. Learn more about your customers.
What are their troubles? What are their fears? Content marketing is about sharing the answers to your customer’s questions. Learn what their questions are and then work on answering them.

2. Build a platform.
No matter what type of content you want to share (written, audio or video), you need a place to post it. Yes, Facebook, Instagram and Youtube are great places to post your content, and at the end of the day your content should end up on these platforms. But, they are just distribution and not the best places to host your content.

Building a simple website, or adding a blog to your existing website (yes, audio and video needs a ‘blog’ too) gives you complete control over your content and makes you more findable online.

Also, it gives people looking at your content via social media a place to click though to to learn more about you, your business and what they can buy form you.

3. Figure out your best way of communicating with people.
Are you a writer, or are you more of a talker. Are you great on video or do you shy away from the camera?

This matters because if you can’t write very well but you can talk really convincingly about your business, then start a podcast or record and post short audio stories rather than write a blog. If you’ve got a great presence in front of the camera, start filming (your iPhone is all the equipment you need). If you can do it all, then do it all.


If you’re interested in blogging or content marketing and want to learn more about how to do it in a way that can help engage your community and grow your business, please don’t hesitate to get in touch!!! We’re always happy to answer any questions you might have.

Email Ryan at: hello.bigeyedfish@gmail.com

Good luck!

This is why we admire and support small businesses.

“Strive not to be a success, but rather to be of value.” – Albert Einstein.

Sure, success is important. If you’re not a successful business it won’t be long before you’re not a business at all. But the real difference between big businesses and small businesses is their purpose.

With a few exceptions, a big business is on a mission to be successful. A small business is on a mission to be valuable. Valuable to their community. Valuable to their customers.

So, shop local. Purchase from small, local businesses. Show them that we value them back.

Happy Queensland Small Business Week, 2018.

3 REASONS YOUR BUSINESS NEEDS A WEBSITE

Despite how much of our lives are spent online, 60% of Australian businesses still do not have a website.

Here’s 3 reasons why, if you don’t have one, you really need to get a website for your business!

1. CUSTOMERS EXPECT IT

A recent study by Nielson showed that an overwhelming percentage of customers want to see your website before visiting your store or paying for your service. And we’re not just talking about online shoppers either. These are regular people in your community who are trying to find a local service, a local trades-person or a bricks-and-mortar businesses, just like yours. This means that if you don’t have a website but your competitor does, you could be missing out on a significant amount of business.

2. IT DOES MARKETING FOR YOU WHILE YOU SLEEP

A website is not only a cheap way to market your business, but it will also market your business 24/7, even while you sleep. Put the right content on your site, which could include product and service info, contact details and even social proof like customer testimonials, and customers can connect with you and your business any time of day and night to find out what they need to know to make a purchase.

3. IN TIME, IF YOU CAN’T BE FOUND ONLINE YOU JUST WON’T BE FOUND

The clock is ticking. It’s fairly clear that surviving as a small business owner without an online presence is becoming harder and harder. The question is, why continue to swim against the tide. A professional website can be more affordable than you think, simpler than you think to get built and typically websites will give you a great return on your investment.

Growing a small business in our current economic climate is tough. Trying to do it without an online presence is almost impossible.


Want to get started on a professional website for your small business?

Get in touch using this email form and get $100 off your website:

Or, call Ryan on: 0466344561


Photo by Domenico Loia on Unsplash

How to come back from your mistakes

Everyone makes mistakes, but what separates the successful from the unsuccessful is the ability to deal with them positively. In fact, the truly successful don’t just deal with mistakes, they embrace them and learn from them.

In the words of Dale Carnegie, author of one of the most important books on human relations in the history of the world How to Win Friends & Influence People, “A successful man will profit from his mistakes and try again in a different way”.

Use this four step process to embrace and learn from your mistakes.

1. Recognise it

In many ways this is the most important step. After all, how can you learn from your mistakes if you don’t know you’re making them?

To recognise mistakes, you need a keen sense of self-awareness which let’s be honest, not many of us have. So, now’s the time to start working on it.

Paul Jun, author of Connect the Dots says that self-awareness is the “condition of being constantly aware of your thoughts, beliefs, emotions and actions.” Follow Paul’s lead and practice these habits to become more self-aware:

Self-analysis. “Self-analysis is a stepping stone to become aware of your strengths and weaknesses, bad habits, opportunities seized or missed, and things you said or didn’t say.”

Acknowledgement. “You have to admit to yourself that you are obviously not perfect – no one is.” Once you do this, you will start to master yourself.

Paying attention to the details. Especially your emotions. “In a situation where you’re angry or frustrated … pay close attention to your emotions and thoughts when they arise.

Ask yourself: What is the difference between these emotions and what needs to get done? Let this shed light on where you should invest your energy.” As this becomes a habit “you unlearn the habit of doing something ineffective such as yelling and complaining…”

Daily Practice. Paul says “practicing self-awareness can be the start of living life the way it was intended for you to live.”

“Mistakes are always forgivable, if one has the courage to admit them” – Bruce Lee

2. Own it

Mistakes are made everyday and they are never nobody’s fault.

At first glance, passing the blame can seem like an attractive option and you may very well get away with it. But, if you don’t the fall out will be way more than you bargained for.

Firstly, if after claiming your innocence you later admit to the mistake or worse, are found out, you will lose people’s trust. You will be known as a liar and a cheat. Your relationships and possibly your career could be put at risk. Ain’t nobody got time for that!

Secondly, if we don’t own our mistakes we can’t learn from them. From birth, our knowledge, abilities and judgement are developed through the process of learning from our mistakes. From trial and error. At the end of the day, that’s what this process is all about so put your big boy pants on and own up!

3. Learn from it

Studies on the science of learning show that we are more likely to learn in an environment where we feel it’s OK to make mistakes.

To get the most out of our mistakes, featured LifeHack expert and author Paul Sloane, encourages us to look on the bright side and ask ourselves these questions:

What can I learn from this? There is a learning opportunity in every mistake and failure. Paul says “try to look at the experience objectively. Make a list of the key things that happened. Analyze the list step-by-step and look for the learning points.”

What could I have done differently? You know the old saying about hindsight being 20/20, well now’s the time to put it into action. Paul says to ask “what other options did you have? What choices did you make? How could you have handled it differently? With the benefit of hindsight, what different steps would you have taken?”

Do I need to acquire or improve some skills? We should all do a bit of a skills audit every now and then, and post-mistake is the perfect time to figure out what you should work on. Paul suggests starting with “books or courses or people you could turn to. Make a self-development plan to acquire the skills and experiences you need.”

Who can I learn from? At some point or another we all need the inspiration, guidance and help of role models, mentors and supportive friends. Is there someone you know that you can turn to? Paul says “if they are constructive and supportive, then ask them for some feedback and guidance.”

What will I do next? Think of your mistake as a “diversion rather than a halt” to your journey. Draw up an action plan and get on with the business of being successful. You’re the only one standing in your way.

“Those who cannot remember the past are condemned to repeat it” – George Santayana

4. Move on

There is no exact science when it comes to getting over things. From feelings of loss and grief to feelings of inadequacy or a loss of confidence, moving on is difficult under most circumstances.

If you’re struggling just remember that people out there in the world are moving on from their losses, failures and mistakes everyday. Therefore, it’s not impossible. If they’re doing it, you can too!

Try these tips for moving on:

Forget about it!

Not the lessons you’ve learned, but the fact that it happened in the first place. This takes a little bit of mental toughness or a ‘shooter’s mentality’ but it can be done.

If you’ve gone through all the steps above, there is no reason to keep letting your mistake hold you back. Let it go!

Do it again!

Practice makes perfect. So, what better way to prove you can be trusted than showing you’ve learned from your mistakes and can now do what ever it was you got wrong as good, if not better than anyone else.

Become an expert at it!

Read. Research. Talk about it with experts. What ever it is, you can learn what others know and never have to worry about repeating your mistakes.

Do you have any tips for dealing with mistakes? Sharing is caring so please share them in the comments box below.


Do you want to learn about how to grow your business using digital marketing? Enter your email to get every new Big Eyed Fish blog post delivered straight to your email inbox.


This post was originally published on ryanjrwiggins.com

3 Types of Website: which one is best for your business?

These days its not a question of whether your business should have a website or not. If you don’t know the answer to this question, here’s a hint: YES, YOU SHOULD! 

Without a doubt, a website is essential to business success and you shouldn’t listen to anyone who tells you any different. The real question is, what type of site do you need?

Well, generally speaking you have 3 options: a blog, an info site or an e-commerce site. Let’s dive in and see which of these would fit your business best.

1. A blog

A blog is a place online to post content ie. short or long form blog posts and articles, photographs or artistic portfolios, videos or audio like a podcast, for example. A blog can be about anything you like. If you’re into politics and have some ideas you want to share with the world, write them in a blog. Love basketball and want to share your predictions or game analysis, share them in a blog.

For a small business, the focus of a blog should be on marketing products and services. Blogs are great for building an audience, establishing yourself or your business as a leader or influencer in your chosen subject, field or product/service and providing value in the form of content that consumers can use to make more educated decisions.

2. An info-site

An info-site is a simple but effective site that shares your business information such as: who you are, where you are, when you’re open and what you sell. For most businesses, particularly small, local, brick and mortar businesses, this type of site is a great starting point and in many cases is enough of an online presence to raise awareness of your products services, get more traffic to your business and increase sales. This is the type of site that we at Big Eyed Fish build the most.

3. An e-commerce site

An e-commerce site is an online store where a businesses can sell physical or digital goods or online services. Businesses can build an online store on sites like Etsy or Shopify, which provide in the case of Etsy, a market place, and in the case of Shopify, a platform for small businesses to start an online store relatively easily.

For businesses with bigger things in mind, WooCommerce is a WordPress plugin that gives businesses more control over the look and feel of their online store, as well as how easy it is to find the store through search engines. E-commerce sites are a little more expensive than a blog or info-site, but are surprisingly not as complicated to set up and manage as you’d think.

4. Bonus – a mixed site

Depending on your business type, how big or small you are and what you sell, you will probably find that a combination of these 3 website types will give you the best chance at improving and growing your business.

If you’re a brick and mortar business with an info-site or an online store, adding a blog to your site is a cheap, easy way to market your products or services. If you have a blog and want to sell a digital product like an e-book, adding an online store will help you sell directly to customers who visit your site to read your blog posts.

 


 

At the end of the day, when it comes to a website, every business should have one. It may seem confusing at times to know what you need, so just take it slow. One step at a time.

Start with an info-site. Once you have your head around that and you’re comfortable, add a blog. If you think you can ship your products, add a store. But don’t feel like you need to rush into anything too complicated.

And, if you’d like some advice on what type of site you should build, feel free to get in touch and we’ll help you as best we can. You can use the email form below.

 

Your website doesn’t need to be complicated

Considering how much of our lives are spent online, it’s almost unbelievable that over 50% of small business in Australia still do not have a website. On the other hand, it’s also not surprising.

Go online to search for a company to build your website and you’re hit with a whole heap of language that’s hard to understand like, “our websites are built using HTML coding” or “CMS for unlimited self-updating”.

Then there’s the cost. Some web design companies are charging over $2,000 to build a website that includes a whole heap of bells and whistles that small businesses don’t even really need.

Your website deosn’t need to be complicated. You’re running a small business, you’re not a web developer. And, you’ not running a Fortune 500 company, or some kind of online platform.

If you’re like most small business, you probably only need your website to do these things:

  1. Show a couple of nice photos of your business, and maybe you and your staff or some happy customers.
  2. Tell your story – who you are and what you do and why you’re awesome!
  3. Tell people what you sell and maybe, how much it will cost.
  4. Tell people where you are, when you’re open and how they can contact you.

That’s it. No bells and whistles. A professional looking but simple site that does these 4 things will help you to be found online and can dramatically increase traffic through your business.

If you’re interested in finding out more about having a simple, affordable, professsional looking website built for your small business, send us an email: hello.bigeyedfish@gmail.com.